News: 3D at home with no glasses

Toshiba is working on what just might be the killer app that will make 3D at home more mainstream.

Toshiba announced today that it will launch the first 3D TV set that does not require special glasses to see the 3D picture.

By the end of December, Toshiba will offer 20-inch and 12-inch Regza GL1 Series 3D TV sets that don’t need glasses. The models are expected to sell for about $2,800 and $1,400, respectively.

3D at home has been given a big push by the major movie studios since stereoscopic 3D, which replaces the red/blue glasses for active shutter glasses and provides a better 3D picture, have brought in added revenue at the box office. Blu-ray 3D players for home viewing of stereoscopic 3D are already in stores, as well as the necessary 3D TV sets that go with them. These, however, do require special glasses to view the 3D picture.

High prices are one of the reasons why 3D at home is not more mainstream, but the glasses also keep many viewers away, which is what Toshiba is trying to combat. Prices will eventually come down with market expansion.

Despite the current high prices and required glasses, studios are storming forward with 3D at home.

According to 3D Hollywood in HiDef, Disney also has published a booklet about its Blu-ray 3D offerings, which includes details of a yet-to-be-announced Toy Story 3 Blu-ray 3D release.

What do you think? Will you watch 3D at home? Will no need for glasses make a difference?

About S. Clark

Sam Clark is the former Managing Editor/Online Editor of Video Business magazine. With 19 years experience in journalism, 12 in the home entertainment industry, Sam has been hooked on movies on since she saw E.T. then stared into the sky waiting to meet her own friendly alien. Thanks to her husband’s shared love of movies, Sam reviews Blu-ray discs in a true home theater, with a 118-inch screen, projector and cushy recliners with cup holders.