New Release: I Am DVD

On Nov. 2, 2010, 20th Century Fox Home Entertainment released the faith-based drama I Am, a modern telling of the Ten Commandments, on DVD for the suggested retail price of $22.98.

Set in Los Angeles, the movie follows the lives of 10 strangers whose paths intersect and collapse through a plot that follows the Ten Commandments. I Am stars John Ward, who also produced and directed the film, along with former New York Mets star player Todd Zeile, who also served as a producer.

Ward and Zeile came up with an ambitious gameplan for getting the word out on their film. The movie was screened in some 2,000-plus churches around the globe in what is said to be the largest pre-release, cross-denominational church film screening in history. This reportedly made I Am the first feature film to be released by a studio to churches before its general release.

To further spread the word for the PG-13 religious film, Ward and Zeile set off on a tour to select cities where they hosted screenings and live discussions.


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About Laurence

Founder and editor Laurence Lerman saw Alfred Hitchcock’s North by Northwest when he was 13 years old and that’s all it took. He has been writing about film and video for more than a quarter of a century for magazines, anthologies, websites and most recently, Video Business magazine, where he served as the Reviews Editor for 15 years.