News: Red tops DVD/Blu-ray rental in Q1


Helen Mirren takes no prisoners in Red

One of my favorite underrated movies of last year, Red was crowned the most popular rental title on both DVD and Blu-ray in the first quarter of 2011. The kick-ass action comedy film starring Helen Mirren, Bruce Willis and May-Louise Parker, among others, topped the charts on both formats for the first three months of this year.

Rentals are up so far this year over last, with rentals of both DVD and Blu-ray in all channels (bricks-and-mortar stores, subscription services and kiosks) earning $1.515 billion in revenue, a 1.5% increase from the first three months of last year, according to Rentrak Corporation.

Blu-ray also is gaining in popularity, with rentals in stores and through subscription up more than 35%. The format is still limited in kiosks, although its footprint is growing in that segment too.

DVD rentals through kiosks lifted 28%, according to Rentrak, while DVD rentals in the combined category of stores and subscriptions is down by almost 13%. Rentrak attributes this mostly to the decline of bricks-and-mortar stores.

Rentrak hasn’t released DVD or Blu-ray sales figures for 2011 Q1 yet.

With the economy still down, it makes sense that more people are renting their entertainment. Plus, affordable entertainment in general tends to thrive in a down economy. People need cheering up.

Of course, people are still buying their favorite films, which is why the $292 million-grossing science-fiction movie Inception was lower down on the DVD and Blu-ray rental charts.

Here are the Top 10 lists for both formats. Are your favorites here?

Top Renting DVD Movies in 2011 Q1

RankMovie (Studio/Distributor)RatingBox Office ($M)DVD Release
1Red (Summit)PG-13$90.381/25/2011
2The Social Network (Sony)PG-13$96.961/11/2011
3Unstoppable (Fox)PG-13$81.562/15/2011
4Due Date (Warner)R$100.542/22/2011
5Dinner for Schmucks (DreamWorks/Paramount)PG-13$73.031/4/2011
6The Town (Warner)R$92.1912/17/2010
7Takers (Sony)PG-13$57.741/18/2011
8Inception (Warner)PG-13$292.5812/7/2010
9Secretariat (Disney)PG$59.711/25/2011
10Case 39 (Paramount)R$13.261/4/2011


Top Renting Blu-ray Movies in 2011 Q1

RankMovie (Studio/Distributor)RatingBox Office ($M)DVD Release
1Red (Summit)PG-13$90.381/25/2011
2The Social Network (Sony)PG-13$96.961/11/2011
3Dinner for Schmucks (DreamWorks/Paramount)PG-13$73.031/4/2011
4Unstoppable (Fox)PG-13$81.562/15/2011
5Inception (Warner)PG-13$292.5812/7/2010
6Due Date (Warner)R$100.542/22/2011
7The Town (Warner)R$92.1912/17/2010
8Takers (Sony)PG-13$57.741/18/2011
9Case 39 (Paramount)R$13.261/4/2011
10Machete (Fox)R$26.591/4/2011

About S. Clark

Sam Clark is the former Managing Editor/Online Editor of Video Business magazine. With 19 years experience in journalism, 12 in the home entertainment industry, Sam has been hooked on movies on since she saw E.T. then stared into the sky waiting to meet her own friendly alien. Thanks to her husband’s shared love of movies, Sam reviews Blu-ray discs in a true home theater, with a 118-inch screen, projector and cushy recliners with cup holders.