New Release: The Greatest Movie Ever Sold Blu-ray and DVD

The Greatest Movie Ever Sold movie scene

Morgan Spurlock sells out — or rather, sells his documentary — in The Greatest Movie Ever Sold.

Sony Pictures Home Entertainment released Pom Wonderful Presents: The Greatest Movie Ever Sold, another documentary from Academy Award nominee Morgan Spurlock (Super Size Me), on Blu-ray and DVD on Aug. 23, 2011, for the list prices of $35.99 and $30.99, respectively.

A funny and fresh look at modern-day media and money, the 2011 movie explores the world marketing and advertising and was fully financed by product placement, which has been integrated into the picture.

Spurlock dissects the world of advertising and marketing over the course of the film by using his own disarming and determined personality as currency to sell out the cost of his film to the highest bidder. Lots of the financing, as you may have deduced, came courtesy of Pom Wonderful, the pomegranate-based juice and product company.

Released in the U.S. in a limited number of theaters in March, the film generated a helluva lot of buzz and some $600,000 at the domestic box office.

The generous allotment of bonus features on the Blu-rayand DVD include the following:

  • commentary by director Spurlock, producer Jeremy Chilnick, cinematographer Daniel Marracino and editor Tom Vogt
  • “Workin’ Nine to Five (AM): POM” behind-the-scenes featurette
  • five deleted scenes:
    • The Greatest Vacation Destination: Aruba
    • My Favorite Commercial: A Montage
    • Ralph Nadar: Words of Wisdom
    • Softer Is Louder: Frank Luntz
    • Delving into the Consumer Unconscious: ZMET Extended
  • five commercials:
    • alternate Pom Wonderful commercial
    • The Greatest Airline You’ll Ever Fly: Jet Blue In-Flight
    • JetBlue commerical
    • Hyatt commercial
    • The Greatest Hotel You’ll Ever Experience: Hyatt Welcome


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About Laurence

Founder and editor Laurence Lerman saw Alfred Hitchcock’s North by Northwest when he was 13 years old and that’s all it took. He has been writing about film and video for more than a quarter of a century for magazines, anthologies, websites and most recently, Video Business magazine, where he served as the Reviews Editor for 15 years.